D&D Excellence : your Partner for Excellence

The EFQM Excellence Model*

The Fundamental Concepts outlined on the About Excellence - Overview page are re-shaped and expressed graphically in the framework of the Model. There are five 'enabler' criteria (those on the left) concerned with how an organisation does things, and four 'results' criteria concerned with what an organisation has achieved.This graphic illustrates the highest level structure of the Model (the short descriptive comments below the criterion titles are our own, and are not formally part of the Model.

graphic showing EFQM Excellence Model

There is more detail below these 9 criteria: 32 criterion parts and numerous guidance points on things an organisation can consider doing. We do not go into that great detail, but we have outlined some information about the interim level. If you want to read a lot more detail, this is available in the EFQM's official Guide.

Some misconceptions about the EFQM Excellence Model

We have found a number of misunderstandings which are held about the EFQM Excellence Model and we hope that the following comments will help to position it appropriately. Our DOES IT WORK? section will help to answer one of the most important questions.

Self-assessment is concerned with THINKING about the organisation It's not a box-ticking audit
It is a world class management framework, which can help in the internal running of an organisation It doesn't mean you have to apply for an external award (most users don't yet go for a formal external Award)
It has a "Quality" ancestry and is based on sound organisational principles It isn't a new fad
It is a tool which can help an organisation diagnose for itself where it needs to improve It doesn't improve anything by itself
"It's a marathon, not a sprint" so should be part of a longer term culture for building an excellent organisation It isn't a panacea or quick fix (but self assessment usually leads to some 'quick wins' as well as longer term improvement needs); it shouldn't be seen as "just another initiative"
It provides signposts to improvements needed, by helping you to understand your strengths and areas for improvement It doesn't tell you how to do everything - it is not 'prescriptive'
It can help you identify a 'vital few' improvements It doesn't mean you must plan to improve everything at the same time; it's difficult to deliver on many fronts at the same time
It can be used flexibly beyond just self assessing to identify improvements - in the D&D Services section, our Case Studies show how we have helped some clients in different ways There isn't much point in using it unless you believe in the Fundamental Concepts as appropriate ways to run a modern organisation

It is also an inherently positive approach. It does not talk about 'weaknesses', but about 'Areas for Improvement'. This may not seem that important, but in fact makes it easier to diagnose the issues without looking for a scapegoat, someone to blame for weaknesses. Which makes it more likely that people will take the outputs constructively, without automatically putting their defences up.

*EFQM stands for The European Foundation for Quality Management. The Excellence Model is a registered trademark of the EFQM